VI-NICOLA is the new brand of 101 Vini Group

101 Vini Group officially expands its portfolio with the launch of VI-NICOLA, a brand born from the vision of three distinct minds capable of redefining contemporary drinking while respecting winemaking tradition.

The project stems from Nicola’s desire for a light, low-alcohol wine. A challenge that initially faced resistance from Andrea, deeply rooted in the land who rejected compromises but countered with an authentic proposal shaped by the strict rigor of the Langa region. The perfect synthesis was achieved by Francesco, who found the ultimate balance. Rather than a simple compromise between brothers, VI-NICOLA is the synergy of professionals who know and love wine, driven by the urge to offer something entirely unprecedented.

“Wine has always changed. The traditions we now consider immutable were born only a few decades ago. The history of wine is a history of adaptations.”

With this launch, 101 Vini Group embraces market evolution without fear of the future. The project demonstrates that standing still is not an option; the true mission is to keep the core values of the land alive, discovering new ways to express them through absolute respect for places, people, and historic know-how.